Campaign Creative
Campaign Photography
Launch Campaign
Scope:
Photography + creative direction for the launch of the Bad Kid Vault: Haus Labs’ curated limited-edition vault celebrating the 10th Anniversary of Lady Gaga’s iconic Born This Way album.
Directed all parts of the launch, from the packaging to launch assets (.com/DTC, video, social and print collateral), as well as photographed campaign hero imagery.
My Role:
Photography + Video
CREATIVE + PHOTOGRAPHER: Angelica Villegas
HEAD OF CREATIVE: John Lorelli
MUA: Sarah Tanno
HAIR: Frederic Aspiras
FASHION: Marta del Rio, Nicola Formichetti
DP: Luis Trujillo
LIGHTING/TECH: Luis Trujillo
SR. PRODUCER + POST-PRODUCTION: JC Velasco
EDITOR: Conor Long
PRODUCTION: Sara Kim
BTS Photography
PHOTOGRAPHY: Angelica Villegas
MUA: Sarah Tanno
Model Campaign Photography
PHOTOGRAPHY: Angelica Villegas
MODEL: Carli Glubok
MUA: Sarah Tanno
HAIR: Phuong Tran
LIGHTING/TECH: Luis Trujillo
PRODUCTION: Sara Kim
Product Photography
CREATIVE DIRECTION: Angelica Villegas
ART DIRECTION + PHOTOGRAPHY: Sara Kim
HAND MODEL: Caitlin Deering
PRODUCTION: Sara Kim
The Team:
Born This Way. To celebrate the 10th anniversary of Lady Gaga’s Born This Way album, Haus Labs launched the “BAD KID VAULT” Collectible Set.
Inspired by her album artwork, this set features a black & white image that the singer took of herself during her Born This Way era.
Creative Theme
“They said I was weird, but maybe I was just born this way.”
– Lady Gaga
Behind the Scenes Photography
Model Campaign Photography
Creative looks by MUA Sarah Tanno using products from the “Bad Kid Vault.”
