Campaign Creative
Product Photography
Launch Campaign
Scope:
Concept and creative direction for the launch of KVD Beauty’s Good Apple Serum Foundation: a lightweight serum, with full coverage. A true foundation mindf*ck — you have to feel it to believe it.
My Role:
CREATIVE DIRECTOR: Angelica Villegas
PHOTOGRAPHER: Hannah Khymych
MODELS: Jess, Sabey, Julia, Zoe, Coral
MUA: Sandra Saenz
HAIR: Erol Karadağ
FASHION: Stephanie Renee
DP: Megan Lutz
SR. PRODUCER: Jeanelle Pineda
The Team:
Creative Theme
A Study of Attraction, explores duality through a study of heat: natural-based warmth vs. the fire of passion.