Photo shoot, packaging design, print collateral, website redesign.
Scope:
Creative direction and design for Meaningful Beauty, an anti-aging skincare brand by Cindy Crawford.
My Role:
The Team:
Beauty Photography:
Creative Direction: Angelica Villegas
Photography: Brian Bowen Smith
Product Photography:
Creative Direction: Angelica Villegas
Photography/Styling: Courtney Dailey
Creative Concept
“Feeling beautiful can give women self-confidence at every age.
That’s the foundation of Meaningful Beauty. Achieving healthy, glowing skin is a reflection
of taking good care of yourself and accepting who you are. After that, you can go enjoy your life.”
— Cindy Crawford
Founder, Meaningful Beauty
